Bangalore

Suniti’s enthusiasm for creative industries and sustainability has underscored her every academic and professional pursuit. Highlights include graduating from the Fashion Institute of Technology (New York) with internships at the Houses of Zac Posen, Rag & Bone and Launch Collective, followed by product development experience at wholesale footwear firm, Olivia Miller.

Prior to co-founding Lighter, she held the position of Brand Director at Border&Fall, where she worked for seven years to build its digital publication and branding agency from the ground up.

Most memorable project?
Working with my (not so) little sister on Hidden Kingdom, a book on plant species of India’s Western Ghats with botanical illustrations and text in verse — a dream made possible by National Geographic!

What makes you lighter?
Perfect playlists, Muay Thai, pipe dreams, equal opportunity

Paris

Nandini’s love for storytelling dates back to writing plays as a kid and getting her siblings (co-founder included) to act in them. She’s since studied acting at The Oxford School of Drama, as well as earned a Master’s degree in English from The University of Nottingham. She is one of 8 international writers selected to participate in the CannesFilms Unlimited screenwriting programme in 2021.

Prior to co-founding Lighter, she worked on strategies for multiple brands — including three years on the core team of Swedish label Flattered, creating its identity and offering from scratch.

Plans for the future?
Growing Lighter Studio, our fledgling unit of storytellers developing original content for screens big and small.

What makes you lighter?
Music! The right chord, rhythm, piece of sheet music can work its magic on me like a force of anti-gravity.

Mumbai

Empathy and observation are key tools in Shweta’s kit — vital in a dynamic digital landscape. Degrees in Mass Media from St. Xavier's College (Mumbai) as well as Conflict Analysis & Peace Building at Jamia Millia Islamia (New Delhi) have centred her unique methodology, combining creativity, active listening, and socio-cultural trend analysis.

Having dabbled in multiple storytelling formats — from multimedia video production to feature articles and bite-sized content — her focus now lies in creating smart digital strategies for brands that truly define meaningful moments for the public.

What makes you lighter?
Memes and Tiktok. While many are quick to dismiss TikTok as a platform for kitsch videos, I believe the app has revolutionised the music industry, the way we individuate, and our ability to share relatable micro-moments. From an Indian rural housewife lip-syncing Cardi B to an old dad attempting a trending dance choreography, there's room for everyone!

What makes you lighter?
Dance! It's the best way to express myself, my energies and moods that I cannot put into words.

Bangalore

Niket believes in combining studied practice with spontaneous action, and is always ready to tackle a challenge. While completing a B.Des in Multimedia Design at Raffles Millennium International, he was bitten by a strange bug called Motion Graphics, and has since been obsessed with exploring its ever-changing landscape. There’s no going back now — this competitive ex-professional esports player forever seeks to expand his expertise and experience in the field of dynamic design.

Before Lighter, he freelanced for a range of industries – advertising and branding, healthcare and corporate communications, events and experiences, and the beverage industry.

Design principle?
I see design as essentially problem-solving, so being a keen observer of details and quick absorber of information, while always keeping myself open to feedback, would be my key philosophy.

What makes you lighter? Alluring fonts, symmetrical forms, negative space, and the effortless charm of minimalism. I also enjoy watching and playing competitive online games. It keeps me in a zen state of mind.