New Work: Love&Crumble

Love&Crumble | The Star Cast | Brand Campaign 2026

When Bangalore’s cult-favourite cookie shop asked us to shake up their socials, we were thrilled to oblige. Serving up American-style soft-baked treats since 2015, these are those cookies that die-hard fans like Deepika Padukone have posted about being the “best in the world.”

So, the pressure was on to do them justice.

Love&Crumble is exactly the kind of brand you hope to work for—clear on what it stands for whilst lending us free reign to push creative boundaries. Its star cast of flavours are decadent and nostalgic, rewinding us to an era of growing up without a diet in Y2K India:

A candied moment in time captured in memories of afternoons spent burning bootleg CDs; watching Oprah with strings of Nutella dangling off our chins; midnight feasts, where peanut butter smashed with chocolate made us happy-cry; and the kindlings of first love over marshmallows and a bonfire… simpler times, indeed. 

We hope this campaign throws you back to those sweet emotions: every bit(e) as localised as it is universal.

Head over to their Instagram to watch it unfold.

Credits

Photography: Nimish Jain

Models: Advith & Sindhu

Creative Direction: Lighter / Suniti Rao

APRIL FAVES

WATCH Speaking of going back in time, the Ryan Gosling-starrer Project Hail Mary transported us to some of the most special cinematic experiences of our childhood. A near-perfect adaptation of a great book, featuring practical effects, puppetry, and all the feels, it’s the perfect film to drive you back to the movie theatre for a shared experience with your kids, your fellow humans, and a big bucket of popcorn.

LISTEN The Rest is History is one of our favourite podcasts, for its unglorified retellings of the events that have shaped who we are. Its recent series on the 1979 Iranian Revolution is the perfect starter-course for anyone looking for further context on our current moment. As (ironically) Harry Truman famously said, “The only thing new in the world is the history you don't know.” 

Until next month, go lightly x